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2015 is the Year of the Savvy Shopper – Making the Most of Chinese New Year 12th Februar 2015 Von Chris Morrison

2015 is the Year of the Savvy Shopper – Making the Most of Chinese New Year

Valentine’s Day is coming up and has traditionally been a fairly lucrative opportunity for retailers. The theme of romance at this time of year means seasonal promotions, sophisticated private label ready meals and bigger orders for chocolates and flowers will all be a hit with customers. However, looking beyond Valentine’s, on February 19th it is Chinese New Year. Retailers have a real opportunity to take a fresh look at this holiday and engage with the modern, savvy shopper.

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The buck stops here: Accountability in own label 3rd März 2014 Von Chris Morrison

The buck stops here: Accountability in own label

Cases such as the last decade’s Sudan-1 contamination and the more recent horsemeat investigation show that the food industry still has an acute problem with locating problems at source and finding which parties are accountable. While both of these previous cases were caused by criminal individuals, from a consumer perspective the whole industry is at fault: meaning the longer it takes to locate the source of the problem, the greater the damage caused to consumer trust.

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