How Retail Companies are Preparing for Booming Private Label Sales

20th Juni 2018

Grocery retailers face tremendous pressure to develop Private Label products that meet the needs of today’s informed, demanding and connected consumers in addition to intense competition. Amazon acquiring Whole Foods Market accentuates the strategic importance of investing in retailers’ own product lines, the German hard discounter Lidl’s entry into the US market successfully pushed grocery prices down, and aggressive e-commerce start-ups like Brandless and Public Goods sell Private Label products direct-to-consumer and shorten the supply chain by removing the need for a retailer.

These are just a few examples of increasing pressures retailers must navigate through. This special report summarizes the latest survey results and provides practical tips to help Private Label stakeholders enhance collaboration with partners and respond to consumers’ needs, increase sales and loyalty, and boost store traffic.

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