Nutri-Score: The Impact and effects on retailers and consumers

12th September 2019

The French nutrition label Nutri-score is the best known across Europe and has already been adopted in France, Belgium, and Netherlands and by giant companies such as Nestlé, Delhaize, Carrefour, and Danone to tackle the increase in diet-related diseases. Several European consumer associations launched a petition to ask the European Commission to make it mandatory. Meanwhile other large multinational food companies like Coca-Cola, Pepsico, Mars, Unilever, and Mondelez refuse to adapt the system.

According to a report from the German Sugar Industry Association (WVZ) Nutri-Score reflects “false facts” and misleads consumers. So, what should we think about the Nutri-score system?  Should retailers embrace it to drive consumer trust and loyalty? Does Nutri-score influence consumer behavior and purchase decisions? In our latest white paper, these are the questions we tackle—breaking down the Impact and Effects of Nutri-score on retailers and consumers. 

 

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