Tag: consumer demand

Retailers: in order to innovate, communicate 26th October 2016 From

Retailers: in order to innovate, communicate

To meet the increasingly specific requirements of a well-educated, discerning customer base, retailers need to keep offering innovative products that deliver both quality and choice. When each partner focuses on their respective strengths and adheres to consistent private label communication processes, they put themselves in the best possible position to create products that meet – and exceed – the expectations of today’s demanding shoppers.

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Supply Chain Transparency Linked with Consumer Buying Behaviour in Recent Research 22nd January 2015 From

Supply Chain Transparency Linked with Consumer Buying Behaviour in Recent Research

According to recent research from Euromonitor, private label consumers are now placing increasing importance on food provenance, sustainability, ingredients, freshness and seasonality. For retail, this means information has to be shared effectively throughout the supply chain in order to secure consumers’ trust. This has in turn made transparency a hot topic, as it forms a crucial foundation to the trust between consumers, retailers and suppliers. Trace One recently conducted a survey of Fortune 500 companies, covering private label retailers, suppliers and manufacturers, to get their insight. The results were interesting to say the least.

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