Tag: consumer

There’s nothing like knowing what consumers really want 24th November 2016 From

There’s nothing like knowing what consumers really want

To remain relevant, companies must base their business decisions on market intelligence. And yet: all too often meaningful consumer insights are not taken full advantage of throughout the supply chain. Closer collaboration between retailers and suppliers could change this.

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The Age of the Discounter – Part 2: opportunities 15th August 2014 From

The Age of the Discounter – Part 2: opportunities

In our last blog, we discussed the rise of discount supermarkets, and how they had become able to compete so effectively with other, more established retailers. Today, we will look at how retailers can react to this and ensure that they are still offering products and value that will keep shoppers coming back for more.

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