Tag: discounters

Neo-generics: Its valuable role in private label retail 29th January 2015 From

Neo-generics: Its valuable role in private label retail

According to recent research from Kantar media, half of UK shoppers visited Aldi or Lidl over Christmas, showing growing consumer acceptance of the big discounters and sending strong signs to traditional high street retailers. In recent years, we have seen the rise of a new category of private label products: neo-generics. These minimum-cost products, with simple, no-frills package design, have emerged in response to the heavy discounting of branded products and the rise in market share of the discounters. Faced with a growing amount of competition at price level, some retailers have accepted the old adage: if you can’t beat them, join them.

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