Tag: horsemeat

Supply Chain Transparency Linked with Consumer Buying Behaviour in Recent Research 22nd January 2015 From

Supply Chain Transparency Linked with Consumer Buying Behaviour in Recent Research

According to recent research from Euromonitor, private label consumers are now placing increasing importance on food provenance, sustainability, ingredients, freshness and seasonality. For retail, this means information has to be shared effectively throughout the supply chain in order to secure consumers’ trust. This has in turn made transparency a hot topic, as it forms a crucial foundation to the trust between consumers, retailers and suppliers. Trace One recently conducted a survey of Fortune 500 companies, covering private label retailers, suppliers and manufacturers, to get their insight. The results were interesting to say the least.

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Regaining the Trust of the Savvy Shopper – Consumer Research Part 1 4th June 2014 From

Regaining the Trust of the Savvy Shopper – Consumer Research Part 1

Recent Government figures showed that UK households spent £112bn on food and drink in 2013. You would expect any loss of consumer trust that threatens this expenditure, such as the horsemeat crisis, to result in immediate action to regain that trust. However, independent research shows that 63% of consumers still say their trust has been damaged in the wake of food scares such as the horsemeat crisis; meaning any action still isn’t reaching the majority of the population. The old adage still rings true: trust is a hard thing to gain, and a very easy thing to lose. The onus is now on the food industry to regain this trust or miss out on the custom of increasingly savvy shoppers, who are more aware than ever of just what goes into their food.

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360 degree view: Introducing full visibility in the supply chain 25th March 2014 From

360 degree view: Introducing full visibility in the supply chain

Recently, food tests run by Leicester City Council found that over half of all the meat samples they tested contained the DNA of other animals not labelled on the packaging. This comes hot on the heels of similar food tests run in West Yorkshire, which found that a third of food products had been mislabelled.

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