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Trace One serves the world’s leading global retail brands and a network of over 20,000 manufacturers. Read some of our customers’ thoughts.
FMCG industry is seemingly one of the fastest-moving and the most susceptible to changing trends. In today’s overcrowded market, brands are required to showcase significant points of differentiation in order to stand out.
To meet the increasingly specific requirements of a well-educated, discerning customer base, retailers need to keep offering innovative products that deliver both quality and choice. When each partner focuses on their respective strengths and adheres to consistent private label communication processes, they put themselves in the best possible position to create products that meet – and exceed – the expectations of today’s demanding shoppers.
Valentine’s Day is coming up and has traditionally been a fairly lucrative opportunity for retailers. The theme of romance at this time of year means seasonal promotions, sophisticated private label ready meals and bigger orders for chocolates and flowers will all be a hit with customers. However, looking beyond Valentine’s, on February 19th it is Chinese New Year. Retailers have a real opportunity to take a fresh look at this holiday and engage with the modern, savvy shopper.
The Elliot Report’s recent investigation into food scares has increased the focus on the food supply chain and put more pressure on retailers, manufacturers and food industry professionals. The potential damage to the food industry’s reputation means that information should be fully shared throughout the supply chain and accessible to consumers. However, full transparency doesn’t only inspire customer trust and help solve problems like product recalls; it can also be an opportunity to form better ways of working and champion credentials to customers. Dietary, allergy and ethical information are playing a much larger role and consumers are savvier than ever. Retailers and manufacturers who can demonstrate they have these considerations at the forefront of mind will be better placed to attract these savvy shoppers.
In our last blog, we discussed the rise of discount supermarkets, and how they had become able to compete so effectively with other, more established retailers. Today, we will look at how retailers can react to this and ensure that they are still offering products and value that will keep shoppers coming back for more.
Today is The Grocer Own Label Food & Drink Awards, which will showcase some of the biggest successes in private label from over the last year as deemed by both consumers and a panel of experts. In recent years we have seen a wider range of adventurous new products find their way to the shortlist, which should come as no surprise given the current market. Private label is now forming a larger part of retailers’ and manufacturers’ portfolio and represents a unique opportunity for retailers to innovate, engage with consumers and differentiate from the competition.
Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.
Consumers are now demanding more information than ever. The growth of the internet and the spread of mobile devices mean that information on almost any subject is at our fingertips. This is revolutionising the way that people work, play and shop. we are entering an “Age of Disruption,” where retailers that deliver a customised experience to consumers across all devices will be the most successful.
The last week of June saw the arrival of The Consumer Goods Forum Global Summit in New York, where Trace One was in attendance along with some of the biggest names in the food and drink industry. One of the main themes discussed was the importance of consumer trust within the industry, and why retailers...