Tag: PLM

How Industry Insight Helps Brand Managers to Innovate 15th May 2019 From

How Industry Insight Helps Brand Managers to Innovate

FMCG industry is seemingly one of the fastest-moving and the most susceptible to changing trends. In today’s overcrowded market, brands are required to showcase significant points of differentiation in order to stand out.

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How to build and maintain consumer trust in private label 21st March 2019 From

How to build and maintain consumer trust in private label

Private Label products have come a long way in recent years. Once perceived as cheap and basic compared to the national brands on offer, consumers are now recognizing that Private Labels are actually a worthwhile purchase.

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