Tag: Product lifecycle management

How Product Developers Create In-Demand Products With Data 30th October 2019 From

How Product Developers Create In-Demand Products With Data

Product developers help retailers create Private Label products that align with consumer needs and keep up with evolving trends. As such, product developers need to understand emerging market forces, adapt their product assortment accordingly, and distinguish their offerings from those of rivals.

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Nutri-score: Grocery Leaders Nourish Consumers With Nutritional Data 25th July 2019 From

Nutri-score: Grocery Leaders Nourish Consumers With Nutritional Data

Given the growing consumer demand for healthy food options amid a booming health and wellness lifestyle, food labels are now a hot topic in Europe, where more companies are starting to use Nutri-Score.

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How Industry Insight Helps Brand Managers to Innovate 15th May 2019 From

How Industry Insight Helps Brand Managers to Innovate

FMCG industry is seemingly one of the fastest-moving and the most susceptible to changing trends. In today’s overcrowded market, brands are required to showcase significant points of differentiation in order to stand out.

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How to build and maintain consumer trust in private label 21st March 2019 From

How to build and maintain consumer trust in private label

Private Label products have come a long way in recent years. Once perceived as cheap and basic compared to the national brands on offer, consumers are now recognizing that Private Labels are actually a worthwhile purchase.

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