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2015 is the Year of the Savvy Shopper – Making the Most of Chinese New Year 12th February 2015 From

2015 is the Year of the Savvy Shopper – Making the Most of Chinese New Year

Valentine’s Day is coming up and has traditionally been a fairly lucrative opportunity for retailers. The theme of romance at this time of year means seasonal promotions, sophisticated private label ready meals and bigger orders for chocolates and flowers will all be a hit with customers. However, looking beyond Valentine’s, on February 19th it is Chinese New Year. Retailers have a real opportunity to take a fresh look at this holiday and engage with the modern, savvy shopper.

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