Trace One and EDGE by ASCENTIAL are partnering to present the Future of Private Label. In this white paper, you will find why Private label as a winning strategy for growth, the five key trends of private label, and what is waiting ahead for the future.
To drive its price competitiveness (especially versus the discounters), in November 2019 Sainsbury’s launched a new range of 123 entry price point (EPP) “owned brand” products and is phasing out its Basics line.
Private label is a key feature of Carrefour’s Transformation Plan, which was launched in January 2018, which includes a target of one third of sales through Carrefour branded products by 2022.
In India, Reliance Retail has partnered with the Walt Disney Company to develop and market products under its private label. The country's largest retailer wants to grow its share in the children's segment.
The Covid-19 pandemic has led to an even greater role for private label, especially as a way to reinforce value for shoppers in a period of unprecedented economic uncertainty.
The ability of retailers to have full control of the product supply chain also enables them to have greater visibility of availability and for many has led to rapid acceleration of initiatives.
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