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Don’t miss a trick: Treat your customers this Halloween 28th octubre 2014 Por Chris Morrison

Don’t miss a trick: Treat your customers this Halloween

Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.

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